Configure Your Ad
Ad purpose
What are you advertising?
Product characteristics
Price point
Brand familiarity
Effect Size Guide
Strong negative
g < −0.5
Moderate negative
−0.5 to −0.2
Negligible effect
−0.2 to +0.2
Positive effect
g > +0.2
Ad purpose
What are you advertising?
Product characteristics
Price point
Brand familiarity
Strong negative
g < −0.5
Moderate negative
−0.5 to −0.2
Negligible effect
−0.2 to +0.2
Positive effect
g > +0.2